Dive into our use cases and discover our expertise in field management !

Discover our use cases stemming from concrete market studies, carried out with the expertise of MIS Group.
Benefit from optimized field management for reliable, relevant, and actionable results.

Use Case

Product tests

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Use Case

UX tests

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Use Case

Mystery visits

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Use Case

Difficult targets (local, niche, B2B)

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Use Case

Academic research

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Online UX test – train ticket booking website

Online UX test – train ticket booking website

An unmoderated but recorded prototype test to visualize and optimize user journeys ...
Testing an application and a website on desktop

Testing an application and a website on desktop

An in-depth interface evaluation, facilitated and supervised by a moderator, to optimize the online user experience ...
Online survey “Healthcare Professionals”

Online survey “Healthcare Professionals”

A panel of qualified healthcare professionals made available for an online survey programmed on an external platform...
Online survey “Tour de France Passing Through” – Panel + Social networks

Online survey “Tour de France Passing Through” – Panel + Social networks

A local B-to-C Panel made up of MIS Group members or identified on social networks according to a list of Postcodes, made available for an online surv...
Online survey “Catchment area of a Hypermarket” – Social media

Online survey “Catchment area of a Hypermarket” – Social media

A local B-to-C panel identified on social media based on a list of postal codes made available for an online survey programmed by our in-house develop...
Online survey “Road safety in Guadeloupe” – Social media

Online survey “Road safety in Guadeloupe” – Social media

A panel identified on social media by geographic area made available for an online survey programmed by our in-house developers...
Online survey “Construction Professionals”

Online survey “Construction Professionals”

Recruitment and packaging test in our Paris facilities - 300 people according to the target market segments....
Quantitative study “Sample Only”: Annual “OPADE” barometer

Quantitative study “Sample Only”: Annual “OPADE” barometer

An academic study conducted with a strictly representative sample to better understand the relationships consumers have with food practices considered...
Conducting mystery visits in a beauty salon

Conducting mystery visits in a beauty salon

Consumers who share their experience to evaluate your stores and/or customer contact points ...
Home Sniff Test – Perfumes

Home Sniff Test – Perfumes

A home sample test remotely managed via email and/or SMS to determine a perfume’s positioning within its category...
Home Product Testing: Quali-Quanti Study – Baby Compotes

Home Product Testing: Quali-Quanti Study – Baby Compotes

A successful product launch thanks to a campaign of tests integrated into the daily lives of concerned consumers...
Quali-Quanti Product Testing in a Facility – Wine Bottle Packaging

Quali-Quanti Product Testing in a Facility – Wine Bottle Packaging

An optimized range thanks to consumer tests conducted under real-life conditions for a successful market entry......
Product Testing via Bulletin Board at Participants' Homes – Cheese Slices

Product Testing via Bulletin Board at Participants' Homes – Cheese Slices

A comprehensive product evaluation using an interactive platform that centralizes consumer feedback...
In-home quant product testing – Conditioner

In-home quant product testing – Conditioner

An optimized range thanks to consumer tests conducted under real-life conditions for a successful market entry ...
In-home quant/qual product test – Dietary supplements on the effects of (peri)menopause.

In-home quant/qual product test – Dietary supplements on the effects of (peri)menopause.

A panel of consumers committed over the long term to define the value and ideal dosage of a medical product ...