In-home quant product testing – Conditioner

Our client, a sensory and consumer research firm, wanted to:

• Test participants’ liking for a new conditioner.
• Identify areas for improvement before launch, in order to ensure the range’s commercial success.

Needs

• Recruitment of 600 people split into 4 cells (according to their hair type).
• Putting the test-related questionnaire online (product to be tested over a 7-day period).
• Monitoring and support for testers.
• Collection of the product sent at the end of the test.
• Participant compensation.

Recruitment

• Review of the recruitment screener provided by the client.
• Posting the screener on our panel.
• Recruitment confirmation by SMS.

Logistics

• Posting the questionnaire online, in order to gather testers’ feedback on the product used for 7 days.
• Sending emails and SMS during the test to remind participants of the instructions.
• Putting a U&A questionnaire online to learn about respondents’ habits, interest in the product, and purchase intent
• Sending a return envelope in order to retrieve the bottle.

Delivery

• Delivery of raw data in Excel format.