The MIS Blog

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qualitative research play in how this is done? And how should qualitative research be conducted when creating children's products?

Chi...

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we ensure that the responses collected are of high quality? How can we verify that they do not come from a bot or AI? How can we be certain that the panel you rely on is trustworthy? Even without con...

The year 2024 was marked by landmark events: the 33rd Summer Olympics and Paralympics drew global attention, while dramatic moments such as the dissolution of the French National Assembly and severe flooding in Spain's Valencia region left lasting impacts. 

In this context, MIS Group conducted an online quantitative survey, invol...

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific criteria like age, gender, location and consumption habits. By excluding profiles that don’t match the target audience, screener questionnaires ensure a better alignment between participants and the stu...

Today, consumers expect brands to champion diversity and inclusion, not just in their advertising but also in product design. This call for inclusion is especially relevant in qualitative market research, where the goal is to gain a profound understanding of consumer expectations and behaviours. For market research to be truly representative, it...

Key Trends Across Europe As the days grow shorter and the temperature begins to drop, many of us are looking for ways to hold on to that summer feeling just a little longer. To help satisfy that longing, we’re excited to share our insights from the 2024 summer holiday survey. We asked 5,000 people from five different countries (the UK, Germany, ...

On Sunday August 11th, the flame of the Paris 2024 Olympic Games was extinguished, bringing to a close an event filled with unforgettable moments. These Games showcased the emergence of champions from diverse backgrounds across a broad spectrum of sports. Despite initial scepticism and criticism leading up to the event, the Paris Games...

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to meticulously evaluate the quality of the service they provide. Through this practice, companies gain valuable insights into the customer experience, allowing them to identify both strengths and areas n...

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data sets that are analysed statistically to uncover insightful patterns and correlations. To collect the necessary data, researchers can employ many different survey methodologies, each with distinct feat...

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qualitative research play in how this is done? And how should qualitative research be conducted when creating children's products?

Chi...

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific criteria like age, gender, location and consumption habits. By excluding profiles that don’t match the target audience, screener questionnaires ensure a better alignment between participants and the stu...

Today, consumers expect brands to champion diversity and inclusion, not just in their advertising but also in product design. This call for inclusion is especially relevant in qualitative market research, where the goal is to gain a profound understanding of consumer expectations and behaviours. For market research to be truly representative, it...

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to meticulously evaluate the quality of the service they provide. Through this practice, companies gain valuable insights into the customer experience, allowing them to identify both strengths and areas n...

Product interface plays a crucial role in your company's conversion rate. Today, it is essential to design an interface that is simple, usable and capable of easily attracting the attention and interest of your users. To achieve this, gathering feedback from users is critical to making the design work for you.

Digitalisation is an unavoidable phenomenon of our time, profoundly and sustainably transforming all aspects of society. In the digital age, online platforms have become essential tools for conducting qualitative research. This shift compels us to rethink our methodologies and approaches to traditional qualitative research.

Many of you might be thinking, « We all know the importance of quality when buying a sample – what's this about? » Of course, quality is a crucial factor when purchasing a sample. But what we're suggesting is to think like qualitative researchers. Incentives in Recruitment Services When acquiring recruitment services from a field co...

Associating the terms “participants” and “quality” in qualitative research might seem obvious, but this critically important aspect of recruitment is often taken for granted. To help ensure that quality in your recruitment is not overlooked, the following article aims to explore the key characteristics that define a “good” participant.

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we ensure that the responses collected are of high quality? How can we verify that they do not come from a bot or AI? How can we be certain that the panel you rely on is trustworthy? Even without con...

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data sets that are analysed statistically to uncover insightful patterns and correlations. To collect the necessary data, researchers can employ many different survey methodologies, each with distinct feat...

At Made in Surveys, we take pride in the quality of the data we collect. However, maintaining this standard isn't without its challenges. On average, we find ourselves deleting about 20% of survey responses. This happens because sometimes unserious participants manage to slip through and respond to our questionnaires. To combat this, our dedicat...

We often discuss the value of ad campaign tests, but how effective are they really? And how can they be utilised to achieve quick and impactful results?

Testing a campaign provides concrete and measurable outcomes. It's the most reliable way to clear any uncertainties about how a campaign will be recei...

Crafting effective survey questions is essential to obtaining accurate and unbiased responses. Before writing a survey, consider how to phrase questions and what pitfalls to avoid to ensure you recruit the right respondents and avoid skewing the results. To address common survey-writing challenges, we conducted an experiment by presenting two...

The year 2024 was marked by landmark events: the 33rd Summer Olympics and Paralympics drew global attention, while dramatic moments such as the dissolution of the French National Assembly and severe flooding in Spain's Valencia region left lasting impacts. 

In this context, MIS Group conducted an online quantitative survey, invol...

Key Trends Across Europe As the days grow shorter and the temperature begins to drop, many of us are looking for ways to hold on to that summer feeling just a little longer. To help satisfy that longing, we’re excited to share our insights from the 2024 summer holiday survey. We asked 5,000 people from five different countries (the UK, Germany, ...

On Sunday August 11th, the flame of the Paris 2024 Olympic Games was extinguished, bringing to a close an event filled with unforgettable moments. These Games showcased the emergence of champions from diverse backgrounds across a broad spectrum of sports. Despite initial scepticism and criticism leading up to the event, the Paris Games...

The countdown to the 33rd Summer Olympic Games, set to commence on 26th July, has begun. Paris is poised to welcome over 10,000 athletes from around the globe, competing across more than 30 diverse disciplines. The excitement is palpable, sparking conversations and varied opinions worldwide.

To gauge public sentiment, MIS Group conduct...

The 17th UEFA European Football Championship kicked off in Germany on 14 June. Against this backdrop, 24 teams from all over Europe, over 50 matches to follow and one question on everyone's lips: who will win?

In daily contact with its European panellists, MIS Group questioned 3,000 of them, spread across France, Germany, Italy, Spain ...