Optimising Your Product Interface: The Importance of User Experience Testing

Product interface plays a crucial role in your company's conversion rate. Today, it is essential to design an interface that is simple, usable and capable of easily attracting the attention and interest of your users. To achieve this, gathering feedback from users is critical to making the design work for you.

Defining the target audience from the outset is crucial. Consider socio-demographic criteria and other factors such as whether the user is a brand customer. With 400 pre-targeting criteria and over 1,500,000 panellists worldwide, Made in Studios can help you recruit participants effectively.

Preparation is a vital step. Make sure that you:

• Write the Protocol: Clearly define the steps and objectives of the test.
• Draft the Documents: Prepare image rights and confidentiality agreements.
• Choose the Device: Select a device that the user is familiar with to avoid bias.

According to a CIRP study, around 90% of iOS and Android users retain their respective operating systems when switching to new phones. This high retention rate is due to user familiarity and comfort. Testing on a familiar device helps mitigate bias and provides more accurate insights.

Utilise tools that can:

• Record Users' Screens: Capture interactions on both mobile and desktop devices using screen mirroring.
• Capture Faces and Expressions: Record non-verbal elements to gather comprehensive feedback.

Synchronising these different sources remains a major challenge for analysis. However, our rooms in Paris , Lyon , Lille and Birmingham are equipped with this equipment, allowing you to broadcast the tests via live streaming wherever you are. This setup ensures you have everything needed to carry out your analysis in optimal conditions.

Carrying out UX tests is an essential step in optimising your product's interface. By carefully defining your sample of participants and rigorously preparing every aspect of the test, you can ensure that you collect relevant and usable data. Embrace these practices to enhance user satisfaction and boost your conversion rates effectively.