Our client’s objectives
- Understand the difficulties encountered by users on its website
- Understand the difficulties encountered by users on its application
- Improve the interface design
Needs
- Recruitment of 20 users: customers and non-customers of the site
- In-room welcome
- Confidentiality and image rights agreements for participants
- Setup of a specific recording – capture of the participant’s face + capture of desktop navigation + capture of mobile navigation synchronously
- Playback of the navigation in the client lounge for observers
- Livestreaming of the navigation + simultaneous interpretation for remote clients
Our support
Recruitment
- Briefing with our client to understand the profiles sought
- Feasibility check on our access panel to assess our recruitment capacity
- Publishing an online recruitment screener
- Sorting screener responses using our Blacklist and Grey List
- Phone follow-up to verify profiles and schedule appointments with participants
- Sending a confidentiality and image rights agreement
- Reconfirming participants the day before by phone, sending a reminder SMS on D-day
Room setup
- Setting up a computer and a camera to capture the user’s navigation
- Synchronizing recordings
- Monitoring in the client lounge
- Starting a livestream for remote observers
- Booking an interpreter and providing the equipment for interpretation
- Prior testing of interpretation, PC navigation, smartphone navigation, and livestreaming
Arrival of our clients on site:
- Welcoming the moderator, clients, users, and the interpreter
- Explanation of the equipment to the moderator and the interpreter
- On-site test to ensure everything works and fully meets their expectations
- Starting, for each interview, the streaming and recordings by our teams
- Signing the attendance sheet and agreements by participants
- Uploading to your secure account the recordings in English and French as the day progresses.
- Our team supports you throughout the day.