Our client’s objectives
Our client, a renowned research institute commissioned by the professional organization of pharmaceutical companies, wanted to:
Survey healthcare professionals on the following two topics: the image of Pharmaceutical Companies in France, and trust in medicines and vaccines.
Needs
- Recruit 400 healthcare professionals practicing in France, broken down as follows:
- 100 General practitioners
- 100 Hospital specialist physicians
- 100 Community pharmacists (including employees)
- 100 Nurse(s)
- Redirect them to the online questionnaire already programmed by our client (lasting 6 minutes)
Our support
Questionnaire testing and recommendations
As the questionnaire had already been programmed by our client (using Askia software), as part of a Sample Only Study, we therefore did not intervene in the programming. We nevertheless took care to test the questionnaire to ensure that it worked properly, and that it was sufficiently smooth and understandable for respondents. Following these tests, we provided a few recommendations to our client.
Fieldwork
Based on our Panel, we recruited 400 volunteer respondents working in the healthcare sector, in compliance with the quotas set by our client (25% general practitioners, 25% hospital specialist physicians, 25% community pharmacists and 25% nurses).
Deliverables
- Responses recorded by our client (via Askia software)