Conducting mystery visits in a beauty salon

• Ensure that its label is properly highlighted in the certified stores.
• Conduct a merchandising test.
• Check whether the label's standards are being met.
• Assess the appropriate use of language and marketing and sales arguments.

Needs

• Recruit 10 mystery participants to evaluate different beauty salons.
• Developing the scenarios.
• Drafting the materials and briefing the participants.
• Managing reimbursements.
• Managing compensation.
• Collecting and forwarding feedback.

Recruitment

• We recruited all the mystery visitors in 5 days in order to carry out the visits in the 10 points of sale selected by our client.
• Regular follow-up was carried out to ensure the process ran smoothly.
• Photos were sent as we went along, along with a report written by each participant to express their impressions and observations.
• Participants paid for a service to carry out these mystery visits. After receiving proof of purchase, we reimbursed and compensated them with an additional 10 euros.
• The results were sent to our client.