Home Sniff Test – Perfumes

Our client, a cosmetics manufacturer, aimed to:

• Measure the performance of a new perfume compared to competitors.
• Understand French consumers' perfume habits and preferences.

• Recruitment of 470 daily perfume users, who are also customers of the brand commissioning the study.
• Online deployment of test-related questionnaires (2 perfumes to be tested).
• Monitoring and guidance for testers to ensure they follow the correct testing order.
• Packaging and shipment of the 2 perfume samples to all 470 participants.
• Compensation for participants.

Recruitment

• Review of the recruitment screener provided by the client.
• Online deployment of the screener on our panel.
• Profile verification via phone calls.

Logistics

• Labeling perfume samples to indicate the correct testing order.
• Packaging and shipping test kits (including the two perfumes and detailed test instructions) to participants.
• Online deployment of two questionnaires to collect testers' feedback on each perfume.
• Email and SMS reminders at each stage to ensure participants follow the correct testing order and instructions.
• Online deployment of a final questionnaire to assess purchase intentions and product appeal.

Data Delivery

• Raw data provided in Excel format.