Online survey “Road safety in Guadeloupe” – Social media

Our client, an ergonomics consulting firm commissioned by the Ministry of the Interior, wanted to:

Test road safety awareness campaigns among car users and motorized two-wheeler users in Guadeloupe

Needs

• Recruit 185 motorists and/or motorized two-wheeler drivers living in Guadeloupe (i.e., 185 “completes” respondents)
• Redirect them to the online questionnaire already programmed by our client (lasting 15 minutes)

Questionnaire testing and recommendations

The questionnaire had already been programmed by our client (via the Typeform software), as part of a Sample Only Study. We therefore did not take part in the programming. We still took care to test the questionnaire to ensure it worked properly and that it was smooth enough and understandable for respondents. Following these tests, we provided a few recommendations to our client.

Fieldwork

Using Social Media (Facebook and Instagram), we recruited 185 volunteer respondents living in Guadeloupe and making regular trips (as drivers) by car and/or motorized two-wheelers.

• Respondents were recruited through sponsored, tailor-made Social Sampling campaigns run via the Meta platform.

Deliverables

• Responses recorded by our client (via the Typeform software)