Home Product Testing: Quali-Quanti Study – Baby Compotes

Our client, a sensory and consumer research firm, aimed to:

• Evaluate parents' perception of this new range of baby compotes (appearance, smell, texture, and proposed recipes).
• Assess babies' reactions during the tasting process (positive or negative behavior).
• Identify areas for improvement before market launch to ensure the commercial success of the range.

• Recruitment of 120 parents with babies aged 6 to 10 months
• Online deployment of various questionnaires related to the tests (6 recipes to be tested).
• Monitoring and guidance of testers to ensure compliance with the testing order.
• Compensation for participants.

Recruitment

• Review of the recruitment screener provided by the client.
• Online deployment of the screener on our panel.
• Profile verification via phone calls.

Logistics

• Online deployment of a Usage & Attitudes (U&A) questionnaire before the testing phase to assess babies' current eating habits (preferred and consumed fruits, etc.).
• Online deployment of six recipe-specific questionnaires to collect testers' feedback on each recipe.
• Sending email and SMS reminders at each stage of the test to ensure participants follow the correct tasting order and guidelines.
• Online deployment of a final questionnaire on purchase intentions and overall interest in the product range.

Data Delivery

• Raw data provided in Excel format.