Quali-Quanti Product Testing in a Facility – Wine Bottle Packaging

Our client, a cosmetics manufacturer, aimed to:

• Evaluate the visual appeal and emotional impact of new wine bottle packaging designs.
• Understand consumer preferences regarding aesthetics, ergonomics, and the information displayed on the label.
• Identify areas for improvement before commercialization to maximize market attractiveness.

• Recruitment of a 300-person panel based on specific criteria (age, gender, wine consumption frequency, purchasing locations, etc.).
• Access to a fully equipped facility for testing under optimal conditions.
• Welcoming participants and managing the facility.
• Preparation of packaging samples for evaluation.
• Compensation for participants.

Recruitment

• Drafting of the recruitment screener.
• Online deployment of the screener on our panel.
• Selection of a diverse panel based on defined criteria.
• Profile verification via phone calls.
• Scheduling appointments, confirmation, and reminder calls the day before, plus SMS on test day.

Logistics

• Provision of a dedicated test room equipped with linear meter display.
• Reception of packaging prototypes, preparation of A/B tests, and coding.
• Online deployment and hosting of an evaluation questionnaire.
• On-site staff for participant reception, session organization, and test supervision.

Data Delivery

• Raw data, frequency distributions, and cross-tabulated results.