Our client's objectives
Our client, a major retailer and partner of the Tour de France, wanted to:
Assess the effectiveness of its sales promotions implemented in various towns along the Tour de France route
Needs
- Custom-build an online questionnaire (lasting 7 minutes)
- Survey 300 residents in each of the following towns / areas:
- Anzin-Saint-Aubin (62)
- Saint-Carreuc (22)
- Castelmaurou (31)
- Mont Ventoux (84): Apt, Aubignan, Carpentras, Vaison-la-Romaine
That is, a total of 1,200 “completes” to recruit.
Our support
Questionnaire
Program, as part of a Full Service Study, a custom questionnaire, with a pleasant, smooth design for respondents, and suitable for all devices (computers and mobiles)
Fieldwork
Conduct “hybrid” fieldwork by recruiting both respondents from our Panel and respondents from Social Networks (Facebook and Instagram), broken down as follows:
- 350 respondents from the Panel
- 850 respondents from Social Networks (Facebook and Instagram)
Respondents from Social Networks were recruited through sponsored Social Sampling campaigns, run via the Meta platform for each targeted town / area (with settings, content and visuals tailored to each town / area)
Deliverables
Delivery of results, for each town / area, in 2 formats:
- Raw data in Excel
- Online dashboard with sample breakdown by socio-demographic criteria, and frequency tables and charts for each question: the dashboard was accessible from the first day of fieldwork, enabling our client to track response collection and results in real time