Product Testing via Bulletin Board at Participants' Homes – Cheese Slices

Our client, a major player in the food industry, aimed to:

• Assess consumer acceptance and satisfaction with a new range of cheese slices designed for everyday use (sandwiches, gratins, appetizers, etc.).
• Understand the consumer experience in a real-life setting (at home) and gather feedback on taste, texture, packaging, and product convenience.
• Identify areas for improvement to align the product with market expectations before launch.

• Recruitment of a 15-person consumer panel matching the target audience (families, singles, cheese consumers, etc.).
• Setup of a bulletin board (online forum) to track participant feedback over several days in an interactive and structured environment.
• Shipment of products to participants' homes.
• Compensation for participants.

Recruitment

• Drafting of the recruitment screener.
• Online deployment of the screener on our panel.
• Selection of a diverse panel based on defined criteria.
• Profile verification via phone calls.
• Confirmation of participation.

Bulletin Board Setup

• Direct shipment of products to participants' homes.
• Access to the On-Qual Platform allowing participants to post messages, respond to guided questions, and share photos/videos (e.g., of recipes they created).
• Follow-up with participants if necessary.

Analysis & Data Delivery

• Export of completed exercises from the platform in various formats (chronological, individual, with or without moderator messages).
• Export of media content via a mood board.