Tracking
Measure your cross-media advertising performance effectively!
MIS Group and its partners provide you with powerful tools to measure the effectiveness of your ads and optimize your campaigns with precise data.
Need to track ad-exposed audiences?
With different tracking solutions, you can determine which ads are effectively reaching your customers, how often, and which content sparks their interest.
By implementing browser pixels and/or passive listening to the environment via mobile microphones, identify profiles exposed to your ads, the channels used (Netflix, YouTube, TV, radio ...), and repetition levels.
Tracking with MIS Group:
- Technical support to set up your trackers
- A large and qualified Panel for effective measurement and data granularity.
- The possibility of launching complementary surveys online (Post-tests, awareness studies...).
- A rigorous method and GDPR guarantee
Support
For all your advertising studies:Pre-test, Post-test, exposed vs. non-exposed ...
Advertising performance
A complementary methodology to measure the effectiveness of your advertising campaigns
Optimization
Precise data to optimise your campaigns (media, targeting, impression volume...)
Panel
1.5 Million panellists to measure all your campaigns
MIS Group partners with Fluzo to offer a new tool for measuring cross-media advertising effectiveness
By partnering on this project, MIS Group and Fluzo offer a standardised measurement of cross-media advertising effectiveness. Advertisers now have access to a unified measurement of Reach & Frequency covering all audiovisual media, particularly TV, connected TV, radio, YouTube, OTT services such as Netflix or Prime Video, online video and audio environments, and display advertising. Flow captures advertising signals through a smartphone microphone. The goal is to detect the ad messages participants are exposed to.
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