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Poll of the day

74%
of UK respondents think fast food restaurants falsely advertise the size of their food items
See more
ultra-fast-and-efficient-marketing-campaign-tests

Are ultra fast and efficient marketing campaign tests possible?

Quant articles | MIS - 06/04/2020

Are ultra fast and efficient marketing campaign tests possible?   Who are they for? What are they for? We often speak of ad campaign tests, but are they... READ MORE ❯❯

an-experiment-in-survey-skew-and-bias

An Experiment in Survey Skew and Bias

Quant articles | MIS - 24/03/2020

An Experiment in Survey Skew and Bias How should I phrase certain questions? What mistakes should I be avoiding? These are just two of the many questions ... READ MORE ❯❯

the-quality-question

The quality question: how to use it? 

Quant articles | MIS - 24/03/2020

The quality question: how to use it?    The quality question: what is it used for?  At Made in Surveys, we use quality questions to ensure the data coll... READ MORE ❯❯

participants-lets-discuss-quality

Participants, lets discuss “Quality”?

Qual articles | MIS - 24/03/2020

Participants, lets discuss “Quality”? It may seem trivial to associate the words “participants” and “quality” when it comes to qualitative studies, but th... READ MORE ❯❯

participant-honesty

Participant Honesty: A Collaborative Approach

Qual articles | MIS - 12/11/2018

[Published in AQR InBrief: November 2018 edition]   “What is the biggest threat to the integrity of your research data?” 39% of the Market Research prof... READ MORE ❯❯

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Poll of the day

74%
of UK respondents think fast food restaurants falsely advertise the size of their food items
See more