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Engaging Young Consumers: Conducting Qualitative 
Research with Children
Engaging Young Consumers: Conducting Qualitative Research with Children

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qua...

3 mins | January 2025
Learn more +
Market Research in the Age of AI: 
How to Guarantee Reliable Responses
Market Research in the Age of AI: How to Guarantee Reliable Responses

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we...

3 mins | January 2025
Learn more +
The Figure of the Month: International Survey <br> – A Review of 2024
The Figure of the Month: International Survey
– A Review of 2024
.blog.article .article-content .chiffre-du-mois .repartition thead th{ min-width: 138px; }

The year 2024 was marked by landmark ...

3 mins | December 2024
Learn more +
How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
Learn more +
National Representation vs Specific Targeting:<br> What's Right for Your Study?
National Representation vs Specific Targeting:
What's Right for Your Study?

Defining the target of your study is a crucial step that shapes the quality and relevance of the insights you’ll gather. When deciding on a samplin...

5 mins | October 2024
Learn more +
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters

Today, consumers expect brands to champion diversity and inclusion, not just in their advertising but also in product design. This call for inclusi...

3 mins | October 2024
Learn more +
Statistics : The 2024 Summer Holiday
Statistics : The 2024 Summer Holiday

Key Trends Across Europe As the days grow shorter and the temperature begins to drop, many of us are looking for ways to hold on to that summer fee...

3 mins | September 2024
Learn more +
Reflections on the Paris 2024 Olympic Games
Reflections on the Paris 2024 Olympic Games

On Sunday August 11th, the flame of the Paris 2024 Olympic Games was extinguished, bringing to a close an event filled with unforgettable mome...

2 mins | August 2024
Learn more +
What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
Learn more +
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?

Associating the terms “participants” and “quality” in qualitative research might seem obvious, but this critically important aspect of recruitment ...

3 mins | June 2024
Learn more +
Prioritising Quality in Quantitative Research: 
A Different Approach
Prioritising Quality in Quantitative Research: A Different Approach

Many of you might be thinking, « We all know the importance of quality when buying a sample – what's this about? » Of course, quality is a c...

2 mins | May 2024
Learn more +
The Digitalisation of Qualitative Research: Embracing Online Tools
The Digitalisation of Qualitative Research: Embracing Online Tools

Digitalisation is an unavoidable phenomenon of our time, profoundly and sustainably transforming all aspects of society. In the digital age, online...

4 mins | July 2024
Learn more +
Optimising Your Product Interface: The Importance of User Experience Testing
Optimising Your Product Interface: The Importance of User Experience Testing

Product interface plays a crucial role in your company's conversion rate. Today, it is essential to design an interface that is simple, usable and ...

2 mins | August 2024
Learn more +
The Multiverse of Market Research: 
An Overview of Survey Methodologies
The Multiverse of Market Research: An Overview of Survey Methodologies

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data ...

5 mins | August 2024
Learn more +
What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
Learn more +
How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
Learn more +
Market Research in the Age of AI: 
How to Guarantee Reliable Responses
Market Research in the Age of AI: How to Guarantee Reliable Responses

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we...

3 mins | January 2025
Learn more +
Engaging Young Consumers: Conducting Qualitative 
Research with Children
Engaging Young Consumers: Conducting Qualitative Research with Children

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qua...

3 mins | January 2025
Learn more +
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?

Associating the terms “participants” and “quality” in qualitative research might seem obvious, but this critically important aspect of recruitment ...

3 mins | June 2024
Learn more +
What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
Learn more +
How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
Learn more +
Engaging Young Consumers: Conducting Qualitative 
Research with Children
Engaging Young Consumers: Conducting Qualitative Research with Children

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qua...

3 mins | January 2025
Learn more +
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters

Today, consumers expect brands to champion diversity and inclusion, not just in their advertising but also in product design. This call for inclusi...

3 mins | October 2024
Learn more +
Engaging Young Consumers: Conducting Qualitative 
Research with Children
Engaging Young Consumers: Conducting Qualitative Research with Children

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qua...

3 mins | January 2025
Learn more +
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters

Today, consumers expect brands to champion diversity and inclusion, not just in their advertising but also in product design. This call for inclusi...

3 mins | October 2024
Learn more +
Market Research in the Age of AI: 
How to Guarantee Reliable Responses
Market Research in the Age of AI: How to Guarantee Reliable Responses

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we...

3 mins | January 2025
Learn more +
The Digitalisation of Qualitative Research: Embracing Online Tools
The Digitalisation of Qualitative Research: Embracing Online Tools

Digitalisation is an unavoidable phenomenon of our time, profoundly and sustainably transforming all aspects of society. In the digital age, online...

4 mins | July 2024
Learn more +
Optimising Your Product Interface: The Importance of User Experience Testing
Optimising Your Product Interface: The Importance of User Experience Testing

Product interface plays a crucial role in your company's conversion rate. Today, it is essential to design an interface that is simple, usable and ...

2 mins | August 2024
Learn more +
Market Research in the Age of AI: 
How to Guarantee Reliable Responses
Market Research in the Age of AI: How to Guarantee Reliable Responses

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we...

3 mins | January 2025
Learn more +
The Figure of the Month: International Survey <br> – A Review of 2024
The Figure of the Month: International Survey
– A Review of 2024
.blog.article .article-content .chiffre-du-mois .repartition thead th{ min-width: 138px; }

The year 2024 was marked by landmark ...

3 mins | December 2024
Learn more +
Statistics : The 2024 Summer Holiday
Statistics : The 2024 Summer Holiday

Key Trends Across Europe As the days grow shorter and the temperature begins to drop, many of us are looking for ways to hold on to that summer fee...

3 mins | September 2024
Learn more +
Reflections on the Paris 2024 Olympic Games
Reflections on the Paris 2024 Olympic Games

On Sunday August 11th, the flame of the Paris 2024 Olympic Games was extinguished, bringing to a close an event filled with unforgettable mome...

2 mins | August 2024
Learn more +
Countdown to Paris 2024 Olympics: Anticipation and Insights
Countdown to Paris 2024 Olympics: Anticipation and Insights

The countdown to the 33rd Summer Olympic Games, set to commence on 26th July, has begun. Paris is poised to welcome over 10,000 athletes from aroun...

3 mins | July 2024
Learn more +
Statistics: Euro 2024: Who do you see winning?
Statistics: Euro 2024: Who do you see winning?

The 17th UEFA European Football Championship kicked off in Germany on 14 June. Against this backdrop, 24 teams from all over Europe, over 50 matche...

3 mins | June 2024
Learn more +
An Experiment in Survey Skew and Bias
An Experiment in Survey Skew and Bias

Crafting effective survey questions is essential to obtaining accurate and unbiased responses. Before writing a survey, consider how to phrase ques...

5 mins | January 2024
Learn more +
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys

At Made in Surveys, we take pride in the quality of the data we collect. However, maintaining this standard isn't without its challenges. On averag...

4 mins | July 2024
Learn more +
Maximising Ad Campaign Impact: The Power of 
Consumer Testing
Maximising Ad Campaign Impact: The Power of Consumer Testing

We often discuss the value of ad campaign tests, but how effective are they really? And how can they be utilised to achieve quick and impactful res...

2 mins | June 2024
Learn more +
The Multiverse of Market Research: 
An Overview of Survey Methodologies
The Multiverse of Market Research: An Overview of Survey Methodologies

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data ...

5 mins | August 2024
Learn more +
What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
Learn more +
National Representation vs Specific Targeting:<br> What's Right for Your Study?
National Representation vs Specific Targeting:
What's Right for Your Study?

Defining the target of your study is a crucial step that shapes the quality and relevance of the insights you’ll gather. When deciding on a samplin...

5 mins | October 2024
Learn more +
How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
Learn more +
The Figure of the Month: International Survey <br> – A Review of 2024
The Figure of the Month: International Survey
– A Review of 2024
.blog.article .article-content .chiffre-du-mois .repartition thead th{ min-width: 138px; }

The year 2024 was marked by landmark ...

3 mins | December 2024
Learn more +
Statistics : The 2024 Summer Holiday
Statistics : The 2024 Summer Holiday

Key Trends Across Europe As the days grow shorter and the temperature begins to drop, many of us are looking for ways to hold on to that summer fee...

3 mins | September 2024
Learn more +
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?

Associating the terms “participants” and “quality” in qualitative research might seem obvious, but this critically important aspect of recruitment ...

3 mins | June 2024
Learn more +
An Experiment in Survey Skew and Bias
An Experiment in Survey Skew and Bias

Crafting effective survey questions is essential to obtaining accurate and unbiased responses. Before writing a survey, consider how to phrase ques...

5 mins | January 2024
Learn more +
Prioritising Quality in Quantitative Research: 
A Different Approach
Prioritising Quality in Quantitative Research: A Different Approach

Many of you might be thinking, « We all know the importance of quality when buying a sample – what's this about? » Of course, quality is a c...

2 mins | May 2024
Learn more +
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys

At Made in Surveys, we take pride in the quality of the data we collect. However, maintaining this standard isn't without its challenges. On averag...

4 mins | July 2024
Learn more +
Maximising Ad Campaign Impact: The Power of 
Consumer Testing
Maximising Ad Campaign Impact: The Power of Consumer Testing

We often discuss the value of ad campaign tests, but how effective are they really? And how can they be utilised to achieve quick and impactful res...

2 mins | June 2024
Learn more +
The Digitalisation of Qualitative Research: Embracing Online Tools
The Digitalisation of Qualitative Research: Embracing Online Tools

Digitalisation is an unavoidable phenomenon of our time, profoundly and sustainably transforming all aspects of society. In the digital age, online...

4 mins | July 2024
Learn more +
The Multiverse of Market Research: 
An Overview of Survey Methodologies
The Multiverse of Market Research: An Overview of Survey Methodologies

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data ...

5 mins | August 2024
Learn more +
National Representation vs Specific Targeting:<br> What's Right for Your Study?
National Representation vs Specific Targeting:
What's Right for Your Study?

Defining the target of your study is a crucial step that shapes the quality and relevance of the insights you’ll gather. When deciding on a samplin...

5 mins | October 2024
Learn more +
The Figure of the Month: International Survey <br> – A Review of 2024
The Figure of the Month: International Survey
– A Review of 2024
.blog.article .article-content .chiffre-du-mois .repartition thead th{ min-width: 138px; }

The year 2024 was marked by landmark ...

3 mins | December 2024
Learn more +
An Experiment in Survey Skew and Bias
An Experiment in Survey Skew and Bias

Crafting effective survey questions is essential to obtaining accurate and unbiased responses. Before writing a survey, consider how to phrase ques...

5 mins | January 2024
Learn more +
Prioritising Quality in Quantitative Research: 
A Different Approach
Prioritising Quality in Quantitative Research: A Different Approach

Many of you might be thinking, « We all know the importance of quality when buying a sample – what's this about? » Of course, quality is a c...

2 mins | May 2024
Learn more +
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys

At Made in Surveys, we take pride in the quality of the data we collect. However, maintaining this standard isn't without its challenges. On averag...

4 mins | July 2024
Learn more +
Maximising Ad Campaign Impact: The Power of 
Consumer Testing
Maximising Ad Campaign Impact: The Power of Consumer Testing

We often discuss the value of ad campaign tests, but how effective are they really? And how can they be utilised to achieve quick and impactful res...

2 mins | June 2024
Learn more +
National Representation vs Specific Targeting:<br> What's Right for Your Study?
National Representation vs Specific Targeting:
What's Right for Your Study?

Defining the target of your study is a crucial step that shapes the quality and relevance of the insights you’ll gather. When deciding on a samplin...

5 mins | October 2024
Learn more +
Optimising Your Product Interface: The Importance of User Experience Testing
Optimising Your Product Interface: The Importance of User Experience Testing

Product interface plays a crucial role in your company's conversion rate. Today, it is essential to design an interface that is simple, usable and ...

2 mins | August 2024
Learn more +