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Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?

Associating the terms “participants” and “quality” in qualitative research might seem obvious, but this critically important aspect of recruitment ...

3 mins | June 2024
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What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
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How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
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Engaging Young Consumers: Conducting Qualitative 
Research with Children
Engaging Young Consumers: Conducting Qualitative Research with Children

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qua...

3 mins | January 2025
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Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters
Embracing Inclusivity in Qualitative Market Research: Why Accessibility Matters

Today, consumers expect brands to champion diversity and inclusion, not just in their advertising but also in product design. This call for inclusi...

3 mins | October 2024
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