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Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?
Discussing “Quality” in Qualitative Studies: What Makes a Good Participant?

Associating the terms “participants” and “quality” in qualitative research might seem obvious, but this critically important aspect of recruitment ...

3 mins | June 2024
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Prioritising Quality in Quantitative Research: 
A Different Approach
Prioritising Quality in Quantitative Research: A Different Approach

Many of you might be thinking, « We all know the importance of quality when buying a sample – what's this about? » Of course, quality is a c...

2 mins | May 2024
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The Digitalisation of Qualitative Research: Embracing Online Tools
The Digitalisation of Qualitative Research: Embracing Online Tools

Digitalisation is an unavoidable phenomenon of our time, profoundly and sustainably transforming all aspects of society. In the digital age, online...

4 mins | July 2024
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Optimising Your Product Interface: The Importance of User Experience Testing
Optimising Your Product Interface: The Importance of User Experience Testing

Product interface plays a crucial role in your company's conversion rate. Today, it is essential to design an interface that is simple, usable and ...

2 mins | August 2024
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The Multiverse of Market Research: 
An Overview of Survey Methodologies
The Multiverse of Market Research: An Overview of Survey Methodologies

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data ...

5 mins | August 2024
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What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
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How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
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Market Research in the Age of AI: 
How to Guarantee Reliable Responses
Market Research in the Age of AI: How to Guarantee Reliable Responses

As artificial intelligence increasingly shapes our activities, the question of response quality in online studies becomes more pressing. How can we...

3 mins | January 2025
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Engaging Young Consumers: Conducting Qualitative 
Research with Children
Engaging Young Consumers: Conducting Qualitative Research with Children

From Paddington Bear to the Teletubbies, brands around the world have endeavored to capture the imagination of children. But what role does qua...

3 mins | January 2025
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