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An Experiment in Survey Skew and Bias
An Experiment in Survey Skew and Bias

Crafting effective survey questions is essential to obtaining accurate and unbiased responses. Before writing a survey, consider how to phrase ques...

5 mins | January 2024
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The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys

At Made in Surveys, we take pride in the quality of the data we collect. However, maintaining this standard isn't without its challenges. On averag...

4 mins | July 2024
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Maximising Ad Campaign Impact: The Power of 
Consumer Testing
Maximising Ad Campaign Impact: The Power of Consumer Testing

We often discuss the value of ad campaign tests, but how effective are they really? And how can they be utilised to achieve quick and impactful res...

2 mins | June 2024
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The Multiverse of Market Research: 
An Overview of Survey Methodologies
The Multiverse of Market Research: An Overview of Survey Methodologies

Market research is a surprisingly diverse tool for understanding consumer behaviour, opinions and trends. It relies on a variety of different data ...

5 mins | August 2024
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What is Mystery Shopping?
What is Mystery Shopping?

Mystery shopping is a powerful tool that enables brands across various industries—ranging from retail and hospitality to automotive and beyond—to m...

2 mins | August 2024
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National Representation vs Specific Targeting:<br> What's Right for Your Study?
National Representation vs Specific Targeting:
What's Right for Your Study?

Defining the target of your study is a crucial step that shapes the quality and relevance of the insights you’ll gather. When deciding on a samplin...

5 mins | October 2024
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How to Create an Effective Recruitment Questionnaire
How to Create an Effective Recruitment Questionnaire

One of the most vital tools in market research is the screener questionnaire. It helps identify the most relevant participants based on specific cr...

3 mins | December 2024
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The Figure of the Month: International Survey <br> – A Review of 2024
The Figure of the Month: International Survey
– A Review of 2024
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The year 2024 was marked by landmark ...

3 mins | December 2024
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Statistics : The 2024 Summer Holiday
Statistics : The 2024 Summer Holiday

Key Trends Across Europe As the days grow shorter and the temperature begins to drop, many of us are looking for ways to hold on to that summer fee...

3 mins | September 2024
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