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An Experiment in Survey Skew and Bias
An Experiment in Survey Skew and Bias

Crafting effective survey questions is essential to obtaining accurate and unbiased responses. Before writing a survey, consider how to phrase ques...

5 mins | January 2024
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Prioritising Quality in Quantitative Research: 
A Different Approach
Prioritising Quality in Quantitative Research: A Different Approach

Many of you might be thinking, « We all know the importance of quality when buying a sample – what's this about? » Of course, quality is a c...

2 mins | May 2024
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The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys
The Power of Trick Questions: Enhancing Data Integrity at Made in Surveys

At Made in Surveys, we take pride in the quality of the data we collect. However, maintaining this standard isn't without its challenges. On averag...

4 mins | July 2024
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Maximising Ad Campaign Impact: The Power of 
Consumer Testing
Maximising Ad Campaign Impact: The Power of Consumer Testing

We often discuss the value of ad campaign tests, but how effective are they really? And how can they be utilised to achieve quick and impactful res...

2 mins | June 2024
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National Representation vs Specific Targeting:<br> What's Right for Your Study?
National Representation vs Specific Targeting:
What's Right for Your Study?

Defining the target of your study is a crucial step that shapes the quality and relevance of the insights you’ll gather. When deciding on a samplin...

5 mins | October 2024
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