On-Qual Platform

Your tool for Online Qualitative Fieldwork

On-Qual is an online qualitative fieldwork platform and service, designed for research agencies and in-house insight departments. You will be able to use bespoke or existing tools to manage your online, qualitative research.

Online Qual Methodologies

Online Focus Groups

Up to 12 participants can connect to the platform simultaneously and discuss your topic with the moderator over a specified time (1 - 3 hours).
Ideal for bringing together difficult-to-reach participants

Bulletin Boards/Individual diaries

Around 20 participants can connect to the platform simultaneously and discuss your topic, either individually or as a group, with the moderator (2 - 30 days).
Ideal for observing the participants' behaviour changes

Online communities

Up to 100 participants regularly discuss one or more topics on a long-term basis (several months).
Ideal for studying brand perception across a community!

Our Qualitative Research Clients

View our video presentation Go to the On-Qual site

Your Contact

Joseph Hinton

Head of Qual, UK

Tel.: +44 (0)121 679 0105

✉ Contact by email

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