On-Qual Platform
On-Qual is an online qualitative fieldwork platform and service, designed for research agencies and in-house insight departments. You will be able to use bespoke or existing tools to manage your online, qualitative research.
On-Qual is an online qualitative fieldwork platform and service, designed for research agencies and in-house insight departments. You will be able to use bespoke or existing tools to manage your online, qualitative research.
Up to 12 participants can connect to the platform simultaneously and discuss your topic with the moderator over a specified time (1 - 3 hours).
Ideal for bringing together difficult-to-reach participants
Around 20 participants can connect to the platform simultaneously and discuss your topic, either individually or as a group, with the moderator (2 - 30 days).
Ideal for observing the participants' behaviour changes
Up to 100 participants regularly discuss one or more topics on a long-term basis (several months).
Ideal for studying brand perception across a community!